U.S. workers are much more likely to use social media to land a job than their British contemporaries, according to a recent study from YouGov, an international research and consulting company.
The study, which polled 1,008 working adults from the UK and 1,407 from the U.S., found that more than half of the American workforce utilizes some form of social media for work purposes. Meanwhile, just 38 percent of British employees use social media for work reasons.
Stéphane Le Viet, founder and CEO of Work4, a social and mobile recruiting agency, told U.S. News & World Report that he's worked with a wide range of companies that have used social media to spur hiring strategies.
"Social networks are no longer just about connecting with friends," Le Viet said. "Both Facebook and Twitter have evolved into an ecosystem of individuals, brands and employers. Companies are investing in their social media presence, giving job seekers plenty of options for interesting content to like and follow."
Using social media to lure job offers
According to YouGov, 24 percent of American professionals claimed they've looked for a job using social media compared to 19 percent of workers from the UK. Nearly a third of Americans - 29 percent - stated they have been approached by an employer through social media for a certain job compared to 18 percent of British workers.
Of the 29 percent of U.S. workers that have been contacted for employment through social channels, 72 percent were approached through LinkedIn.
The study reported British employees are actually more involved with LinkedIn. According to the report, 69 percent of UK workers used LinkedIn for professional networking in the past month compared to 60 percent of Americans. But American employers often use a wide variety of social media outlets for work purposes, including GlassDoor.com, Facebook and Google +.
"At a minimum, most companies today use Facebook, Twitter and LinkedIn to reach job seekers," Le Viet said. "At the very least, job seekers can follow companies and brands through these channels to stay updated on new employment opportunities directly within the social networks where they already spend a lot of time."
Staying on the cutting edge with social media channels
Le Viet urged employees from both countries to keep up with their social media networking because it could pay dividends down the road. He said even if an employee isn't posting often, it can be beneficial to "like" or "follow" any employers that have shown interest in hiring them.
"Hiring managers are always looking for good cultural fit, so the fact that a candidate is already a fan is a good start," Le Viet said. "You can take it a step further and show a prospective employer you're really engaged and interested in working for them, simply by commenting on and sharing company posts."
American employees vs. British workers
The report from YouGov revealed some interesting data concerning the thought process of American and British workers.
While more than half of the adult American workforce told YouGov that they know exactly where the want to be in their career within five years - and how get there - their British counterparts were less bombastic, with only 40 percent citing this thought process.
It seems Americans might be more professionally driven, but they're also less patient. The study reported around one-third of Americans would prefer to move on rather than wait if their employer doesn't offer progression within a certain period of time. Meanwhile, around a quarter of British adults would rather move on than wait.
YouGov also reported that more than four out of five Americans perpetually look for ways to develop new work skills. Just 56 percent of British employees are doing the same.
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